Digital Content Strategy Leader

Humanizing Inclusive User Experiences

About Peter

Portfolio

Innovation

Drive innovation by celebrating diversity of thoughts, skills and lived experiences

Human-centric UX

Prioritize the end user by embracing inclusive personas and design principles

Data-driven impact

Achieve business results and break barriers by analyzing data and feedback

Three people wearing green TD Bank shirts in front of the text: Diversity Drives Innovation

Inclusion & Diversity Leadership

Strategic communications and executive stakeholder management as a member of TD Bank’s Innovation, Technology and Shared Services Inclusion and Diversity Leadership Council.

Learn more about Peter's Inclusion and Diversity leadership

Content Strategy

Develop award-winning mobile-first content strategies for internal communications and external marketing campaigns for TD Bank, the Toronto 2017 Invictus Games and the Toronto 2015 Pan Am and Parapan Am Games.

Learn how Peter's content strategies improved the Canadian public perceptions of Veterans
Dozens of Invictus Games competitors and family members celebrate with Prince Harry
Peter standing at a podium beside the Canadian flag

Thought Leadership

Subject matter expert speaker about the future of digital accessibility and inclusive content at YouTube Space LA, the Canadian Marketing Association and Social Media Week Toronto.

Learn more about Peter's thought leadership

Featured Work

A person standing with a guide dog outside of the Canadian National Institute for the Blind

Building for the Blind Case Study: Peter’s Digital team at Accessible Media worked with a development agency to create a video app built specifically for the blind and partially sighted community.

A person holds a Twitter Mirror in front of a dozen athletes gathering for a group photo

Pan Am Games Success Story: Using targeted link ads to sell tickets to the 2015 Pan American Games in Toronto within a short time period, Peter’s Digital team achieved a 7X return on ad spend.